Enterprise ecommerce “2.0” Website Upgrade

Our best efforts to create a consistent brand across the site were not effective. The site was a patchwork of mismatched pages.

The agency initially created a branded site that was very dark and used lots of hero photography.

After the corporate rebrand the team pushed toward a lighter and brighter branding. The behavioral design and information architecture were validated with end users before implemented.

The Shop Landing page had to be omitted from the original statement of work; I was responsible for working with the business to identify the goals of the page. The next step was to create sketches to meet the goals. The approved sketches were turned into wireframes to represent the most successful designs. For finally stakeholder’s approval the high fidelity visual compositions were created, these also were used by the implementation team to guarantee design consistency.

Description:

The Sprint website was a mash-up of merger companies websites that had been skinned to the Sprint Brand. The “2.0” Project tackled rebuilding the entire web experience.

I lead the internal visual design team and guided the agency during the length of the project.

Process:

During the design phase of the project I directed the agencies work. In the middle of the design phase Sprint rebranded which created a lot of through away work and impacting the amount of agency work.

During the design phase of the project I directed the agencies work. In the middle of the design phase Sprint rebranded which created a lot of through away work and impacting the amount of agency work.

As the visual lead I picked up for the agency slack and designed experiences that were omitted. I worked with each product owner to identify the key business and user objectives.

Once the project team approved of the objectives I generated conceptual sketches that meet as many of the objectives as possible.

The final sketches were developed into wireframes that enabled the project team to better understand each solutions strengths and weakness.

The final wireframe was developed into a high fidelity visual design that was passed off with design details to the development team for implementation.

Role:

As the project lead I worked directly with a cross-functional team responsible for directing the agency.

As the project transitioned to the implementation phases I was responsible for maintaining the visual design strategy.

Outcome:

The implemented site has resulted in an increase in sales, reduction in customer care calls and improved user experience.

Platform:

Web

Deliverables:

Wire frames, Prototypes, Visual Design, Heuristic

Methods:
  • Goal, Objects and Policies, Sketching, Wireframes, and Visual Compositions