Innovating Enterprise Software
Create a reference design to push the strategic direction of the product development of a legacy application that was driving customer calls and losing sales to competitors.
The project kicked off by teaming up with the product manager and lead engineer to review the existing product and identified the parts of the experience that were creating user confusion.
With a secondary understanding of the business and user I drafted a plan to solve for that gap. This included identifying and interviewing key stakeholders and users.
Moving from understanding research into evaluation research I created a group card-sorting task based, and a journal study.
The final phase of the project was series of Rapid Iterative Testing and Evaluation tests but when the timeline for the project collapsed exercised my flexibility and modified the plan to fit the situation.
With the generative and evaluative research completed I drafted sketches that were iterated on with internal subject matter experts. I choose to create high-fidelity workflow wireframes because I was handing these off to a remote team that had no experience with the design language.
I was the sole design researcher and interaction designer from concept to reference design. I partnered with the product manager and engineers to drive the project to completion.
The design research foundation gave the team user empathy they had not had before. Using the insights identified during research and user testing we completed a reference design that was mapped to the implementation release schedule.
Project Plan, Research Plan, Information Architecture, Sketches, Wireframes, High-Fidelity Visual Designs
Competitive Analysis, Interviews, Workflow Diagrams, Task Analysis, Scenario, Use Cases, Sketching, Iterative Design, Wireframes, Visual Compositions, Card Sorting, Focus Groups, Paper Prototyping, Participatory Design